If you want to make an impact in your business first, find a right graphic designer, who is professional and understands your business goals and audience. Communication is the key and having effective visual portfolio. Things done in hurry are never done right. You should look for a designer, who is trustworthy and are quick to respond to your questions by email or phone. It is pointless finding a designer, who is good but takes time to respond to your request or doesn't take seriously in project deadlines. It can be aggravating and could lead to major disappointment with the project. Like anything else in life when you're trying to find a right plumber, builder, dentist so should be same standard for finding a right professional graphic designer. You wouldn't hire off the street plumber to fix your plumbing nor would you hire a builder to build your house just because they have the right tools. You would take a great deal of time to find the right builder. So for new business owners or those who are thinking of rebranding your business image, make sure you do your research first in hiring the right designer or you would be lead to a lot of disappointments and grey hairs!