DESIGNING UNIQUE AND AUTHENTIC VISUAL BRAND IDENTITY FOR BUSINESSES
First of all, most of my blogs are links to articles from other sites that I have come across and find it very useful and feel that other designers and or clients can benefit. Logos are very important part of our world today. We are constantly exposed to it from the time we get up to the time we go to sleep. John Cass a graphic designer from NY has a site called justcreativedesign.com of which he writes about the 5 principles of creating effective logo design which are a logo needs to be Simple,Memorable,Timeless,Versatile and Appropriate. To further read this article which I highly recommend, click on the link below http://justcreativedesign.com/2009/07/27/what-makes-a-good-logo/
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